THE BRAND
Wisconsin Design Team is an in-house design clothing company launched in 2022 by recent University of Wisconsin-Madison graduates. WDT is an official licensed retailer and manufacturer of UW-Madison merchandise. The brand is immensely popular amongst university students.
They strive to capture the essence of what it means to be a Wisconsinite and Badger fan.
THE ASK
Assist in developing a wide-scale event to further engage the local student population and community with the Wisconsin Design Team brand.
Event: Wisconsin Design Team Bar Crawl
DATE: December 1, 2023 8-11pm
AUDIENCE: UW-Madison Students over the age of 21 years old, current and potential WDT customers
1. Expand brand name awareness and association, further engage brand with the local community, continue to establish WDT integral presence on campus
GOALS:
2. Utilize guerrilla marketing to increase event awareness and maximize event participation in a creative and engaging way that aligns with WDT brand identity
THE PROCESS
HOW IT WORKS
Wisconsin Design Team partners with local bars frequented by students
21+ students purchase a t-shirt from Wisconsin Design Team as ‘admission’ to the participating bars
Attendees ‘crawl’ from bar to bar in their WDT t-shirt with friends
Bars offer deals on drinks and food for those in t-shirt
Custom T-Shirt Design
ADVERTISING AND OUTREACH
In addition to marketing the event on @WisconsinDesignTeam official Instagram account, we utilized brand ambassadors to advertise on their individual social channels. We also utilized a paid advertisement on a popular campus comedy account @StrandedOnState
Over 400 student tickets
broke ticket sale goal by 200%
Strengthened relationships with Wisconsin Design Team and local businesses in Madison area
