SPOTIFY JAM
CAMPAIGN STRATEGY
Spotify’s new Jam feature creates a personalized, real-time listening session for groups to tune into together on a shared queue. “Jam builds on some popular social features and combines them with our personalization technology to take real-time listening with pals to the next level. With Jam, Premium subscribers will be able to invite others to contribute through a shared queue and enjoy a musical experience made exclusively for everyone listening.”
THE BACKGROUND
Show that Spotify is a user-centric platform that values collaboration through it’s unique personalization technology, taking real-time listening to the next level
THE ASK
Music curates the vibe of a room, impacting the moods of those listening. For this reason, everyone wants power over the aux
THE TRUTH
Spotify’s new Jam feature creates a personalized, real-time listening session for groups to tune into together on a shared queue
THE OPPORTUNITY
Don’t Request, Just Queue. With Spotify Jam, everyone get’s to be in charge of the music
THE IDEA
THE STRATEGY
Even though bluetooth has replaced the corded auxiliary input, ‘the aux’, refers to who is control of the music. The aux holder, DJ, or vibe curator, is the most powerful tool when it comes to determining how people are feeling.
The Auxiliary Cord
Collaborative Listening Environments
Music shapes the way that people interact and connect with each other. Think of spaces where people want to listen to music together. Conventional spaces like parties, cars, singing karaoke and more unconventional spaces like on the metro with strangers.
The essence of Spotify Jams is creating a listening experience that builds on community. Music is how we build new relationships and strengthen new ones. Harnessing the power and conveying the importance of shared listening is a vital to this feature.
Community
